Razer

©G.DUCREUX-2012-j3-razer-6186

Concours-FISE-2012-Casques-Razer-550x366

Razer-High-Air-Contest

CONTEXTE

Within their global communication strategy amongst the 15-25 years old, the #1 gaming accessory brand launched an “action sports” communication in 2012, using the FISE as the main axis.

 


INTERVENTION

Set up of a 360° partnership through different axis:

  • On-site visibility: Razer BMX Park pro contest and Razer High Air Contest.
  • On-Site activation: set up of a showroom on the event site
  • Digital activation through a social media contest (Facebook Quiz).
  • Creation of a promotional video spot
  • Media Purchase

 


PÔLES D’EXPERTISE

Sponsoring Sponsoring
Activation digitale Digital activation
Production vidéo Video production
Création de PLV POS creation
Activation Terrain On-site activation

 

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