Playstation

Activations Playstation

CONTEXTE

“Presenting” partner of the 2000 edition, Playstation was back on the FISE Montpellier and the FISE Xperience series in 2011 with the Playstation High Air contest. This high jump competition takes place in front of a Playstation labelled tower, created exclusively for the occasion.

 


INTERVENTION

Conception and activation of the concept:

  • Communications and press relations
  • Creation of the Playstation High Air tower
  • Logistics
  • Organization of the competition and athlete management
  • Mediatisation and making content go viral

 

 


PÔLES D’EXPERTISE

Sponsoring Sponsoring
Relations Presse Press relations
Activation digitale Digital activation
Création de PLV POS Creation
Activation Terrain Sponsorship activation

 

playstation