Lipton Ice Tea

20110604193941-7334

Ice Tea activation

CONTEXTE

Sampling + On-Site activation at the FISE Montpellier.

This partnership was marked by a unique concept: the installation of a dedicated cable system to offer wakeboard demos and initiations, powered by LIPTON ICED TEA. Over 500 people came to discover the joys of board sports during the FISE event.

 


INTERVENTION

Sampling right and set up of a wakeboard cable system, dedicated to initiations

 


PÔLES D’EXPERTISE

Accompagnement marketing Marketing support
Activation Terrain On-site activation

 


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