Fiat was the presenting sponsor of the 12th edition of the FISE World Montpellier. That edition was a special one: it was the first time the event took place on the Lez riverbanks in Montpellier. With this partnership, Fiat confirms its implication in extreme sports with the « Fiat Freestyle Team » , regrouping the best BMX, skate, kitesurf and snowboard athletes.
In parallel, Hurricane offered a 360° marketing support to the brand in the action sport universe: athlete mediatisation, organisation of a promo tour and media purchase.
To complete is “Glisse Global” strategy, FIAT partnered up with the FISE on different levels: