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CONTEXTE

Fiat was the presenting sponsor of the 12th edition of the FISE World Montpellier. That edition was a special one: it was the first time the event took place on the Lez riverbanks in Montpellier. With this partnership, Fiat confirms its implication in extreme sports with the « Fiat Freestyle Team » , regrouping the best BMX, skate, kitesurf and snowboard athletes.

In parallel, Hurricane offered a 360° marketing support to the brand in the action sport universe: athlete mediatisation, organisation of a promo tour and media purchase.


INTERVENTION

To complete is “Glisse Global” strategy, FIAT partnered up with the FISE on different levels:

  • “Presenting” sponsor : Event Branding
  • Deployment and activation of an on-site concept
  • Media space purchases in specialized media
  • Conception and management of the FIAT FREESTYLE TEAM website
  • Mediatisation of kitesurf world champion Sebastien GARAT
  • Organisation of the kitesurf beach tour with the FIAT FREESTYLE TEAM

 

 


PÔLES D’EXPERTISE

Sponsoring Sponsoring
Relations Presse Press relations
Activation digitale Digital activation
Production vidéo Video production
Accompagnement marketing Marketing support
Création de PLV POS creation
Organisation d'événement Event organization

 

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