The DéFISE by SFR.FR is an innovating digital concept. It is a video competition, open to all action sports participants. The BMX, inline skate, skateboard and Mountain Bike disciplines are divided in two categories: amateur and pro. One “Open” category (“DéFISE for all”) regroups all the other action sports. The rules are simple: one rider, one spot, once camera, a ton of tricks, creativity, and a good dose of fun. The only restriction is that the video has to be less than 90 seconds. The participants upload and share their video on the Dailymotion DéFISE by RED from SFR.FR channel, then has to make it become viral amongst their friends. The video is then judged by pros in BMX, Inline skate, skateboard and mountain bike.